Aviv Katzenstein, our Lab Student, introduces Michal Almog, our Creative Marketing & Content Writer:

“Meet Michal, our super-duper creative content writer (and MarCom master). Michal joined Syqe in the summer of 2021 when our Medical Cannabis Business Unit (which later became “SyqeAir”) was in its diapers to help establish our marketing front.

Michal brought with her over 20 years of experience in copywriting, branding, and advertising and kicked into extra high gear to create the SyqeAir brand from scratch. In an impossibly short amount of time and a joint effort along with her manager, teammates, and other multidisciplinary functions in the organization (legal, clinical, regulatory, engineering, and more), Michal carefully constructed the brand’s strategy, set up its digital assets and brought them to life with rich content, and skillfully formulated Syqe’s compelling journey into an inspiring story. A true artist and a conceptual thinker who understands the minds and souls of people.

But as happens many times with artists, Michal is a total reverie and a very messy lady. She can stop a story mid-sentence and hop on to another subject that popped into her head, and her desk (and desktop) is in complete chaos. Nevertheless, when it comes to doing her job, Michal always tries her hardest to be organized. And she’s a hard and devoted worker for sure – willing to take any task upon herself and give it her all.

If there is one thing that characterizes Michal, it’s dedication; she is a part-time social activist, a true patriot, and an incredible mother to her adolescent twins – whom she raised all by herself. She even wrote a book! When this woman manages to get some sleep is beyond me…

In her very skim spare time, Michal enjoys reading, pastries, and all things chocolate. Her glasses and grungy style are definitely an identifier, and she always tells the most captivating stories, uses biblical idioms, and she is simply hilarious.”

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